Inspiring Entrepremom: Catherine Storing of Styling Faith

The fabulous book Styling Faith comes out today! (get it HERE) My buddy and fellow coach Catherine Storing wrote this guide and I’m excited to say that I’m in it!! I was interviewed for the fitness section! Now I get to briefly interview her!! In honor of the book dropping, I want to do a very special edition of Inspiring Entrepremom!


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 Tell us about you

I am a life stylist and a Confidence Building Coach, which means I help women to look good from the inside out. I deal with the inside first and then the outside – which is the easiest part.
But first I had to figure that out for myself. See because of all the negative feedback I received growing up my confidence was non-existent.

I was born and raised in the Caribbean, Dominican Republic to be exact. I lived there until I was eighteen years old – life was difficult there, I did not fit in and people did not get me.
Luckily my family moved to the Boston area before my nineteen birthday. People here welcomed me with open arms and totally got me. My confidence was restored little by little and I discovered that there was not anything wrong with me and I discovered how to dress well from the inside out. I perfected my signature look and started to do the same for other women. It took me awhile to figure out that I had a gift to style other women and to see them as they see themselves.

Now I have been styling ladies for over 18 years, I love what I do and get shop with other people’s money, how lucky am I?

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Tell me about the book Styling Faith and what influenced it
Oh the book has been on the making for a long time, writing this book was magical. I needed to birth this book for my younger self that would have loved to have this book.

I wanted to write a book that every woman could relate to, down to earth, practical and easy to follow.

I am glad I also reached out to experts in other areas women have issues with. Style is affected by many factors and not just clothes. So I featured seven amazing experts in areas like: fitness, nutrition, hair, make-up, authenticity and foundation garments. The result is a complete style guide  –  a well rounded solution to women’s issues.

The kindle version is available today (May 20th) actually, I have been looking forward to this birthday – did I tell you today is my 39th birthday? I wanted to make this big birthday count. Well I am sure I will not be forgetting this birthday. The initial feedback has been amazing – I have a giveaway: people that buy the book now have been getting the audiobook version and the digital interviews with all the featured experts in the book.

Any tips for us on developing your personal style?
Absolutely, listen to your gut, I find that most women already know what they like. They might not know how to put it together but they now what they like.

I suggest women turn to Pinterest and look at outfits they like and search for women with their body type. Doing those things will do two things:

1. Get their creative juices going and

2. See how the style looks on women with their body type so they can emulate and correct.

Any tips for moms who want to get their sexy back?

Yes! Get your dance on, dancing removes dark clouds and any blue feelings you may be feeling. Pharrell’s Happy and Taylor Swift’s Shake it off are great songs to start with.
How is it being an entrepremom?

It is a balancing act for sure, but one I enjoy. My daughter sees what I do, whether writing, recording a video or on a conference call and she likes it. She knows I love what I do. But I also make time for mama time: tickle fights, playing wii or watching a show. She knows work is important but so is she.

Any tips on how to balance being an entrepreneur and a mom?

They are not mutually exclusive, some women think they have to be one or the other. It really comes to understanding your priorities and setting boundaries. Not letting clients or fellow entrepreneurs dictate when you stop working or the type of work you do. You have to plan ahead and learn to say no when someone wants to infringe into your family time.

Share your tips for moms who are considering entrepreneurship

Tap into what you already love to do and find very easy to do. Most of the time the money maker is buried in the things we find easiest to do. I will also say don’t get until everything is just so to launch. Start telling people about your business as soon as possible.

Where can we find you on the web

my website:

So, what’s next for you?

I am working on my 4th book and my upcoming solution for women (but that is a surprise).

Here is the link to my giveaway:

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Happy Birthday, Catherine!!

What’s the best style tip / style advice you’ve been given?

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